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NEWS
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Auto-Industry Ads Score at the Super Bowl/Wall Street Journal/2.6.12
A few of our folks from the Kaplan Thaler Group shared their reactions to the Super Bowl for the Wall Street Journal. Read more>
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Twitter Crowns Wendy’s Promo As ‘Most Retweeted’ In 2011/Wall Street Journal/12.8.11
"Where’s the retweet? Apparently it’s with Wendy’s Co....The tweet, a promoted message that Wendy’s paid for, appeared during Father’s Day and read: “RT for a good cause. Each retweet sends 50c to help kids in foster care. #TreatItFwd.” The ad was part of an annual promotion that the fast-food chain does to raise money for Dave Thomas Foundation for Adoption." Read more>
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Stealth Wendy’s Campaign Got 33,000 Twitter Followers in a Month/Mashable/11.15.11
"A stealth campaign for Wendy’s brought on 33,000 Twitter followers in about a month with minimal ad support, a feat that many brands haven’t been able to match over several years’ time." Read more>
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After 27 Years, an Answer to the Question, ‘Where’s the Beef?’/New York Times/9.25.11
"As the hamburger wars heat up, Wendy’s is rolling out the biggest weapons in its marketing arsenal, asking a familiar question again and bringing back some famous names." Read more>
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Airlines vs. passengers: Can this marriage be saved?/LA Times/8.31.11
"The relationship between airlines and passengers needs a little counseling." Read more>