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Edmunds.com Launches First-Ever Integrated Campaign/ MediaPost/7.9.12
"The point of the new integrated campaign for the Santa Monica, Calif.-based company is that real people (albeit people with cars for heads) do the writing, research, reviews, chats, customer assistance and product comparisons at the site." Read more>
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An Emphasis on Fun for Language Learners/New York Times/6.19.12
Rosetta Stone is now "expanding its marketing vocabulary with a new campaign that stresses the delight language learners can feel more than the mechanics of the method." Read more>
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Kaplan Thaler Named One of AdAge's Best Places to Work/Advertising Age/3.26.12
Kaplan Thaler Is No. 14 on Advertising Age’s 2012 Best Places to Work in Marketing & Media. Read more>
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Auto-Industry Ads Score at the Super Bowl/Wall Street Journal/2.6.12
A few of our folks from the Kaplan Thaler Group shared their reactions to the Super Bowl ads with the Wall Street Journal. Read more>
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Twitter Crowns Wendy’s Promo As ‘Most Retweeted’ In 2011/Wall Street Journal/12.8.11
"Where’s the retweet? Apparently it’s with Wendy’s Co....The tweet, a promoted message that Wendy’s paid for, appeared during Father’s Day and read: “RT for a good cause. Each retweet sends 50c to help kids in foster care. #TreatItFwd.” The ad was part of an annual promotion that the fast-food chain does to raise money for Dave Thomas Foundation for Adoption." Read more>