KTG BUZZ

The Kaplan Thaler Group has a unique resource called KTG Buzz. As the name suggests, KTG Buzz gets consumers and key influencers alike talking about our clients' brands, products and services. From securing millions of dollars worth of free media to landing placements money can't buy such as the cover of a magazine or a parody on Saturday Night Live, KTG Buzz helps propel the Agency's Big Bang ideas into major marketplace buzz for its clients. KTG Buzz creates dramatic and newsworthy ways to get our clients heard from attention-grabbing guerrilla marketing events that make the sale and the evening news to strategic partnerships and alliances that extend beyond the 30-second commercial reaching consumers directly in mass and niche markets.

A recent Wall Street Journal article entitled "AFLAC Duck's Paddle to Stardom: Creativity on the Cheap," featured the activities of KTG Buzz and how the Agency helped this client's relatively small media budget outperform competitors spending ten times as much. The AFLAC Duck now has a higher Q score than Ronald McDonald and the Energizer Bunny for a fraction of the cost and time spent by these much larger marketers.
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